On launch day, users will get an in-app notification in their Notifications tab 15 minutes before and at the time of the drop, so they can be among the first to shop on the merchant's website. When users click on the notification, they will see a 'Shop on website' button to purchase the item on the merchant's website.

The company said that users will also be able to see the price, pictures, a description of the product, and a clickable hashtag that will show them what other shoppers on Twitter have to offer. For now, only shoppers in the US who use Twitter in English on iOS devices will be able to see and engage with Product Drops.

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