However, at some point since October 21, Twitter updated the page with a notice saying it is retiring the feature by the end of the year, the report said. 

According to data from Search Engine Land, this retirement process appears to have been completed earlier this month. 

Poll

Who will win the Punjab Elections?

BJP 32.81%

AAP 42.19%

INC 25.00%

Submit

View All In Poll

Now, attempting to visit a page from Twitter appears to send users directly to the regular web page, rather than an AMP version that may be available. 

Although Twitter notes that the AMP allows for "fast-loading, beautiful, high-performing mobile web experiences," the technology has proved controversial since Google introduced it in 2015. 

Much of the controversy centred around Google's perceived control of the project, with some critics claiming that it amounted to Google's attempt to reinforce its control of the open web. 

But it also has more basic user interface problems for a platform like Twitter because of the way it can mess with URLs, when it makes pages appear to be from Google regardless of the website that created them. 

According to the report, it is an annoying situation that has led to the creation of browser extensions that automatically redirect AMP pages to the original article URL to reduce confusion. 

Twitter's support document does not give a reason for its change in policy. 

The company's move follows a policy change from Google itself in May 2020 when it announced that it would no longer require news sites to offer AMP versions of their pages to be featured in its search engine's Top Stories section.  

The move was a long time coming following a Google initiative launched in May 2018 to take what the company had learned from AMP and turn its features into general web standards. 

Also Read: Facebook to pay creators up to $50K to use Live Audio Rooms feature

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.