"The unfavourable macroeconomic conditions will continue to affect the Indian smartphone market in Q4 2022 as well, especially after Diwali. However, we may witness a demand uptick during the year-end sales," said senior research analyst Prachir Singh. Vivo captured the third position even as its shipments declined 15 per cent YoY. realme remained at the fourth spot in Q3 2022, capturing a 14 per cent share. OPPO maintained its fifth position in India's smartphone market. OPPO is consistently increasing its shipments in the high-tier segments.

"After the 5G network rollout, consumers are quite keen on purchasing 5G smartphones, especially the upgrading users. In Q3 2022, 5G smartphones registered 31 per cent YoY growth and contributed to 32 per cent of the total shipments," said research analyst Shilpi Jain. "The sub-Rs 10,000 price band continues to be under pressure due to lower consumer demand and contributed to 27 per cent of the total shipments, down from 31 per cent a year ago," she added.

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