"If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram," said the company. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. Facebook said that those who have a shop with checkout and want to host live shopping events on Instagram, they can set up live shopping on Instagram.

"If you want to preserve a previously live video, you can download your video on your Page or in Creator Studio," the company added. The live feature was first rolled out in 2018 in Thailand.

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Meta has crossed $1 billion annual revenue run rate for ads on its TikTok rival short-video making platform Reels, and Reels now has a higher revenue run rate than Facebook/Instagram Stories at identical times post-launch. Meta had announced during its Q2 earnings call that Reels made up more than 30 per cent of the time on its platform.

Also read: Facebook Gaming rolls out new 'Clips to Reels' feature for creators

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