"It's important to note that there is so much content on Facebook that even the most-viewed content is still a small portion of what people see," the company added.

Fewer than 13 per cent of content views were on posts with links, and the top-viewed news domains account for only 0.31 per cent of all content views in News Feed.

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Of those outlets, mainstream media dominate by views.

"This report sheds light on the kinds of posts and Pages that are actually the most widely viewed — with many of the most-viewed Pages focused on sharing content about pets, cooking, family, and relatable viral content,' the company noted.

Facebook said that to paint a complete picture and provide more extensive detail of what people actually see on its platform, it will release ‘Widely Viewed Content Reports' on a quarterly basis, starting in the US and eventually including more international data.

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