Bezos is touted as Amazon's 78,951,609th-ranked reviewer. "I love milk so much that I've been drinking it since the day I was born. I don't think it was Tuscan though," Bezos wrote in a product review for Tuscan Dairy Whole Vitamin D Milk.

On the movie 'Life is Beautiful', Bezos wrote: "Wow. A masterpiece. This movie is absolutely all it's cracked up to be. Hysterically funny and simultaneously a tear jerker -- it's ultimately very uplifting. The cinematography is also fantastic -- amazing use of color."

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While reviewing Canon 18x50 Image Stabilization All-Weather Binoculars w/Case, Neck Strap & Batteries," Bezos wrote: Absolutely the best binoculars I've used. The problem with high power binoculars is that humans can't hold them steady, and that jitter makes it impossible to really look at something without a tripod".

Reviewing the book titled 'The Proving Ground: The Inside Story of the 1998 Sydney to Hobart Race', the Amazon founder wrote: "This book is about people -- an incredibly interesting assortment of determined, competitive people thrust into a circumstance more challenging and dangerous than any of them expected".

An Amazon spokesperson confirmed that it was Bezos's own profile and the reviews are his own.

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