"Digital assets need regulation and should be considered as compulsive business assets. The ad fraud menace is just like another pandemic that is plaguing our nation's digital security for years," said Abhinav Bangia, Founder and CTO, Com Olho. The company said that over the last three months, it has been tracking activity of these domains collecting more than 6,000 cases. "These domains are non-traceable, they don't have sitting teams in India or abroad, or have a legitimate website," the report mentioned.

Advertising fraud is a global problem with estimated losses up to $40 billion worldwide. According to Com Olho estimates, the Indian market faced losses up to Rs 3,000 crore in the financial year 2020 owing to advertising fraud. "We are ready with technology that can assist our government to curb this menace while helping out in the policy changes to address the issue of digital advertising fraud," Bangia added. Started in 2019, Com Olho is India's first company to be granted a patent for advertising fraud detection. It is a SaaS (Software as a Service) platform built for advertisers, banks, insurance companies, and any firm investing heavily in digital advertisement, to reverse the rising tide of digital fraud and misinformation.

Poll

Who will win the Punjab Elections?

BJP 32.76%

AAP 43.10%

INC 24.14%

Submit

View All In Poll

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever