WhatsApp shopping button goes live in India
Updated On: 10 November, 2020 12:15 PM IST | IANS
Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap, the company said.
Photo for representational purpose
Facebook on Tuesday made a new shopping button in WhatsApp live globally, including in India, to help people check out available products and make purchases right from a chat.
The tool will make it easier for people to discover a business's catalog so they know what goods or services it offers.
Previously, people had to click into the business's profile to see if the business had a catalog.
"Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap," the company said in a statement.
ADVERTISEMENT
Poll
Who will win the Punjab Elections?
This will also make it easier for businesses to have their products discovered which can help increase sales.
More than 175 million people message a WhatsApp Business account every day, and more than 40 million people view a business' catalog each month -- including more than 3 million in India.
According to a recent survey, 76 per cent of adults in India said that "I am more likely to do business with/purchase from a company that I can contact via messaging than one that I cannot."
The new shopping button is available now across the world and will replace the voice call button.
To find the voice call button, simply tap on the call button to select either a voice or video call.
"In the future, we'll make it possible to add items to a cart and check out, all within WhatsApp," the company said last month.
Facebook said it will finally start charging companies using WhatsApp for Business, as it expanded ways for its users to check out available products and make purchases right from a chat.
Some 50 million businesses message a WhatsApp Business account every day and this move will help WhatsApp continue building a business of its own while it provides and expands free end-to-end encrypted text, video and voice calling for more than 2 billion people.
Keep scrolling to read more news
Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates.
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
Trending Stories
Latest Web Stories
Latest Photos
17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls
Asif Ali Sayed
09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav
Asif Ali Sayed
09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break
Asif Ali Sayed
09 September, 2024 01:53 PM IST | In Photos: Amit Shah attends Ganeshotsav 2024 festivities in Mumbai
Divya Nair
Latest Videos
ADVERTISEMENT
Mid-day Fast
Latest Headlines
14 July, 2026 04:05 PM IST | mid-day online correspondent
14 July, 2026 11:32 AM IST | Bespoke Stories
10 July, 2026 02:40 PM IST | Makepeace Sitlhou