Hailing from the United States, Reco experienced a tough childhood which molded his outlook on life. He realized the importance of providing effective, practical guidance and help to those in need, and always believed in being self-sufficient. Reco served in the Air Force for four years before being honorably discharged. Having the passion and hunger to learn more, he pursued a Bachelor of Science degree in Information Science and Technology at Penn State University.

Reco grew into the e-commerce field organically, pursuing software engineering while working on iOS and Android applications. During this time, he learned about the e-commerce market, which was just about to boom, and ventured into it. To earn the capital for his dream project, Reco began flipping free items on Craigslist and flipping phones on eBay and Swappa. After earning a substantial amount, he invested in a dropshipping business, which led him to Amazon.

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Reco's understanding of the industry grew exponentially and in 2019 he launched his brand "Roughneck eCom" – an online coaching portal for aspirants of the Amazon automation service and Amazon dropshipping. The company helped beginners and professionals alike by providing market knowledge and running accounts.

Reco used his dropshipping experience to devise a course that helps students succeed with their own Amazon business.

In a short time, Reco garnered over 1,000 students and has helped them earn 6-7 figure incomes through his expertise. It is his passion, expertise, and commitment to help others that has made him a successful e-commerce entrepreneur.

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