The device with a 5.7-inch HD+ IPS display comes with a metallic design, 1.3GHz Quad-core processor, 3GB RAM coupled with 32GB internal memory that can be expanded up to 128GB.

It will be available exclusively on Flipkart, starting April 5, the company said in a statement.

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The phone's display has 2.5D curved glass and the device sports a 13MP auto-focus rear camera with LED flash and a 8MP front camera with a front LED flash.

The device runs the Android 7.0 Nougat Operating System (OS) and is equipped with a "smart lock", voice and finger print senor for security.

A 3,250mAh battery powers the 4G VoLTE-enabled phone.

"Ray 550" is also equipped with "Arbo" -- the company's own virtual assistant that uses Artificial Intelligence (AI) to track and learn the users' activity patterns.