Facebook may soon tell if you are rich or poor
Updated On: 03 February, 2018 04:06 PM IST | IANS
Facebook has filed a patent application for a technology that will automatically detect the users' socio-economic status and segregate them in one of three classes -- working class, middle class or upper class

Facebook has filed a patent application for a technology that will automatically detect the users' socio-economic status and segregate them in one of three classes -- working class, middle class or upper class.
According to the patent, the social media giant wants to build a system that collects users' personal data, such as education, homeownership and internet usage, in order to predict their socio-economic status, Dailymail reported on Saturday.
The patent, that was made public on Friday, suggested an algorithm that might improve Facebook's targeting capabilities, helping it serve up more relevant advertisements to users.
"By predicting the socio-economic groups of users, [Facebook] is able to help the third party present sponsored content to the target users," the patent read.
ADVERTISEMENT
Poll
Who will win the Punjab Elections?
"Third parties are able to effectively promote their products or services, and the online system can provide a more engaging user experience to users," it added.
Facebook would ask the users what is their age and from there, it would throw questions that would be seemingly relevant to users of that age group.
"In the filing, 20 to 30-year-olds are asked how many Internet devices they own, while 30 to 40-year-olds are asked whether or not they own a house," the report said.
However, it is still unclear if the patent will ever actually be used for user targeting.
The social media giant might also consider other information like a person's travel history, what kinds of devices the user owns, how many Internet-connected devices they own and what their highest level of education is, to know the socio-economic status.
Interestingly, Facebook has skipped the income question acknowledging that users might not be comfortable telling about how much they earn per year, the report said.
"Online systems often do not have information about the income of users, for example, because the users are typically not inclined to share income information, which may be sensitive information, on online systems," the daily quoted the patent as saying.
Catch up on all the latest Mumbai, National and International news here
Download the new mid-day Android and iOS apps to get updates on all the latest and trending stories on the go
The content/reporting displayed on our website www.mid-day.com is provided "AS-IS," "AS AVAILABLE, by us from third party, agencies, sources, without any verification from our side. It may contain error, bugs and other limitations. The reader's can rely on the content at their own will. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability, data, text, images, video, messages, or any other material whatsoever or for any claims/loss/action that the reader may suffer as a result of relying on the content on our site. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.
Trending Stories
Latest Web Stories
Latest Photos
17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls
Asif Ali Sayed
09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav
Asif Ali Sayed
09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break
Asif Ali Sayed
09 September, 2024 01:53 PM IST | In Photos: Amit Shah attends Ganeshotsav 2024 festivities in Mumbai
Divya Nair
Latest Videos
ADVERTISEMENT
Mid-day Fast
Latest Headlines
14 July, 2026 04:05 PM IST | mid-day online correspondent
14 July, 2026 11:32 AM IST | Bespoke Stories
10 July, 2026 02:40 PM IST | Makepeace Sitlhou