To develop designs, Ramrakhani first has to procure official licenses from artistes to use their songs, and her choice of apparel, which includes hoodie kurtas with batik and embroidery work, depends on the artiste’s personal style. “The fabric also will vary depending on the song and the artiste,” says Ramrakhani. “I associate the artiste’s vocal texture with the fabric.”

The young entrepreneur has collaborated with rapper Mission Recovery and will be releasing new apparel with Delhi-based artiste Sparsh Shikhar Sinha soon. “I work with creators whose art inspires me. I am always looking for someone with a vivid back story who has gone out of their comfort zone to create something moving,” she says.  While overwhelmed by responses from musicians from the independent music scene, Ramrakhani admits that marketing these products has proved to be a challenge.

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WHAT: Song-inspired apparel
WHERE: dishardot.com
FOR: Rs 700 onwards