The organisation had a few years ago attempted a cryptocurrency initiative with the same partners, and hence, he says, this new move felt like a natural fit.  

Dr Nirmal Shah and Richard Peers

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Seventy per cent of these digital nature collectibles, Shah informs, have been sold after three weeks of being on sale, with the smaller denomination NFTs (non-fungible tokens) selling out after the launch, followed by those valued at US USD 200 and USD 1,000. “The big ticket collectible worth US USD 10,000 is still up for grabs as are most of the [ones priced at] USD 500.” The collectibles have generated interest in 64 different countries, he shares, the most from the United States—a fact that propels his team in its decision to make more such collectibles available. 

“I believe there are thousands of people out there, who are potential customers because either they are environmentally conscious or they would find a nature 
collectible just very cool to own and trade,” he says. 

Richard Peers, founder of ResponsibleRisk Ltd, which works towards sustainable finance solutions, worked with the Porini Foundation on a workshop on the concept of the nature collectible. He is also the recent owner of one such collectible. “I am very interested in novel ways of financing conservation that enable the citizen and the conservation authority to better engage, see real impact and deliver the urgent funding that is needed,” he shares.     

While admitting that a generation of wealthy crypto fans will now be more likely to take this approach than any other, he points out that the advantage of the step lies in the fact that people can see that their investment in a digital token goes directly to the conservation entity. “I think this improves grassroots conservation and will engage people who may have been sceptical that their money will end up in the conservation project rather than with administrators.” Moreover, he points out, “as a portion of any growth in the value of the NFT is shared back with the originator of the token, the potential is even greater,” the goal of the nature collectibles being “to generate recurring funding for special places recognised by the IUCN’s Green List programme.”

“The impact is potentially enormous,” agrees Dr Shah. Besides the fact that NFTs are linked to blockchains that certify the digital asset as unique, thus reassuring buyers “[who are actually donors] that the project or activity they are ‘buying into’ is legitimate,” NFTs are decentralised, he says, and can be used by community groups without going through government agencies. Moreover, allaying concerns that blockchain initiatives elicit environmental cost, Dr Shah assures that “the Porini Foundation has a zero or low carbon blockchain, so again, environmentally-conscious buyers can buy these guilt-free.”  

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