When we swing by on a weekday evening, founder Sakshi Arora is guiding customers. She says the idea behind the store was born from her passion to curate healthy foods. With the pandemic necessitating a good nutritional status to fight infection, the time to launch the venture was perfect.

The product categories are varied, and options range from grocery essentials and pantry products to super foods, health drinks, spices and baby food. They also offer hydroponic salads, micro-greens, breads and dips. Diet preference-wise segregation (vegan, keto, gluten-free) makes it convenient for you to shop by speciality. There are  labels as well to indicate sections such as healthy snacks, flour, oils and nut butters. We like that a large chunk of the products are created by young, artisanal brands from across the country, including Pascati, Jus Amazing, Good Fettle, MOOZ, Nutlers, The Seed Box, NutraHi, and Country Kitchen.

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Here is a curation of items that we picked, tried and liked.

Quinoa dosa batter

The dosa batter is sourced from a young, homegrown Mumbai brand named Family Co. It’s one that Arora swears by, and now we do too. Prepared with urad dal, lentils, oats and quinoa, the crepe batter hit the right spot with its taste. We had to add some water to bring it to our preferred consistency, though.

Quinoa chipotle spicy cup

Pink Harvest Farms, an Indian brand launched by siblings Upasana and Devansh Parasrampuria, makes healthy, ready-to-eat snacks with a shelf life of 240 days. The spicy cup reminded us of the cup noodles we have ended up having on flights, but healthier we hope.

Vegan cheese from Sheese

Sheese is one of UK’s leading manufacturers and suppliers of dairy, lactose and gluten-free vegan cheese products. We tried the grated mature cheddar style, made using maize starch, coconut oil, oat fibre, yeast extract and modified potato starch. The last time we had non-dairy cheese, it tasted like shredded plastic, so this one was a welcome change. On heating, it became nice and stretchy. In fact, we even ate it straight out of the package. It’s quite close to the real deal.

Sheesham honey

Eiwa’s Sheesham honey is single-origin honey made from the flowers of the sheesham or north Indian rosewood tree. We liked the texture and taste. It was fresh, and had a firm consistency. The label claims it is 100 per cent pure,  natural, pesticide and antibiotic-free, with no additives or infusions. It’s also 100 per cent traceable. Scan the QR code on the lid and see where the honey comes from.

What: The Conscious Cravings
Where:  Genxfarm Agritech, Store No. 4, Glen Building, Ambedkar Road, Bandra West
Call: 749999444