Roshni Chopra with filmmaker husband Siddharth Anand Kumar, and sons Jaiveer and Reyaan

Influencing alongside the Gen Z is something that Chopra says she most enjoys. “I am very inspired by their irreverence. They don’t care too much. Our generation thinks too much and asks too many questions, which dilutes the true intention. But, I have developed my own unique voice—I don’t follow trends if it doesn’t suit me. The good thing about social media is that it’s very personal and it’s my vision. It’s not an ad! I also want to interact with people who are interested in my value system.”

Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

Her followers often ask her how she balances her life on social media, while managing a home and raising children. Chopra says her media life is not separate from her personal, and hence, everything is part of the package. “It’s inclusive of the husband, the kids, the fun and the drama. That’s my authentic story.” 

If and when the whole social media race—which has become harder with changing algorithms, and the advent of Reels, which older content creators are finding difficult to adapt to—gets to her,  Chopra, who endorses many brands on her page, uses a tried and tested hack to get back on track. “I just take a step back. I don’t force it. That I’m able to do this is a benefit of not being born on Instagram, as I am not attached to likes. That’s me as a person as well, or I would have chased that Bollywood career. I am blessed as my content does well—I have nothing controversial, so if people like it, they like it. If they don’t, that’s fine too.” 

Is there more in the future than just social media? Chopra smiles, “I think the forward draft for that is interesting to explore. Is there a reality show? I am figuring it out. For now, I am overloaded with work. The biggest hope I have for the immediate future is that schools reopen for my boys!”