Speaking of a vegetable vendor that he met on a pavement outside a local mall, Jugal said that she sits on the road for eight hours daily with her husband and daughter. "When we met her, we got talking and it took me over 15 minutes to explain to them what pollution was, to begin with. Initially, they confused it with hail storms. Finally, when she understood what we were referring to, she asked me, 'Right, so what about it?."

Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

Jugal says, this is the point of the conversation when he asks his interviewees, "now that you know this, do you know what to do about it?" This time, however, the vendor responded with, "It's a rude reality to know that I am being poisoned while simply sitting here and trying to make a living."

The Purohits have decided to distribute masks to every person they interview to offset the effects of poor air quality. What they hope to achieve with a regular conversation, is raise awareness and make citizens familiar with their rights, and via documentation, move the debate from buying time to drafting solutions. Yes, it's a Delhi Insta handle, but it's a Mumbai, and an India story.

Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates