(From left) Aneesh Bhasin, Rahul Mehra and Sahil Jatana

But then, brands like Social also hopped on. So, we were catering to a slightly younger audience, which was happy that the water is low on sugar," says Bhasin, who co-founded the company with Sahil Jatana (CEO) and Rahul Mehra (who handles marketing and distribution with Bhasin). Sahil was a coffee consultant in Singapore and had been exposed to the bars at the cosmopolitan city. Rahul (who owns Gateway Brewing Co) and Bhasin (once a photographer) had extensively travelled across Europe, and had been amazed at the multitude of mixers available there.

Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

"Most bars in Europe have a whole page dedicated to mixers. We knew there was a space in the market here, and we wanted a product we would drink ourselves as well," says Bhasin. The fact that G&Ts have become the "it" drink for all seasons, also proved fortunate for them. "Exactly. It definitely helps that people are drinking G&Ts much more now. If you are spending good money on buying good gin, you want a mixer that doesn't overpower the drink, with either the fizz or sugar," Bhasin tells us.

Made from quinine sourced from Congo, cucumber and lime from India, and grapefruit from the US, the only tweaks the tonic water has got from March is that the carbonation has increased. "Indians like their fizz," says Bhasin. Right now, Svami is getting ready to launch more flavours and a ginger ale as well, by February.

Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates