"To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions,' Viswanathan was quoted as saying by chennaisuperkings.com. "For this we tied up with our official technology partner Tekplay Systems, who developed the predictive analytical engine for the IPL auctions, which helped us pick a balanced squad," he added.

Through the app, CSK is bringing fans and the team together on the digital platform, the franchise's CEO said while the thanking the fans for ther commitment. Tekplay Systems Chief Technology Officer Vijay Karthik said sports organisations constantly look at ways and means to improve their fan engagement adding digitisation and analytics play a very important role too. The IPL kicks off on April 7 with CSK taking on defending champions Mumbai Indians at the Wankhede Stadium.

Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

Catch up on all the latest sports news and updates here

Download the new mid-day Android and iOS apps to get updates on all the latest and trending stories on the go

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever