"I guess he is not a cricket fan," Tendulkar said, when asked what would he say to a fan who wouldn't consider going to a women's game.

"If you are a true cricket fan, you need to get there in the middle and watch that action. They are skillful players, they are competitive, they fight hard and in the right spirit. Then why wouldn't you want to be there? I think you need a closer look at yourself in the mirror and ask yourself some strong question that are you a cricket fan or cricket lover. If yes, then you better be there," said Tendulkar.

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To celebrate the launch of the tournament schedule on International Women's Day, Tendulkar was introduced as the UNICEF and Cricket For Good Ambassador for the ICC Women's World Cup 2017. He said agreeing to get involved was an easy decision.

"International Women's Day is something special and the World Cup is a massive occasion; the biggest event in cricket and I believe that women are for sport and sport is for women. The two should go hand in hand and that's the reason I'm extending my support," he said.