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Designer James Ferreira presented a collection driven by drawstring and drape in Sri Lanka, to see it sold out in less than a month. While the world pays lip service to sustainability, he figures how local raw material can make it to the runway

Mumbai-based designer James Ferreira will be showcasing his new collection in the city today. Ferreira is one of the pioneers of the Indian fashion industry and has styled celebrities like Bipasha Basu, Sonam Kapoor and Freida Pinto. He is acclaimed for his stylish drapes and Western wear