In New Hampshire, authorities are investigating robocalls sent to thousands of voters just before the presidential primary that featured an AI-generated voice mimicking President Joe Biden. A number of startup companies already sell voice-cloning technology, some of which is accessible to the public or for select business customers such as entertainment studios.

OpenAI says early Voice Engine testers have agreed to not impersonate a person without their consent and to disclose that the voices are AI-generated. The company, best known for its chatbot and the image-generator DALL-E, took a similar approach in announcing but not widely releasing its video-generator Sora.

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However, a trademark application filed on March 19 shows that OpenAI likely aims to get into the business of speech recognition and digital voice assistant. Eventually, improving such technology could help OpenAI compete with the likes of other voice products such as Amazon's Alexa.

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