Aftab who received multiple bullet wounds on his head, neck and chest, was rushed to Abbasi Shaheed hospital where doctors declared him dead. "It appears to be a case of target killing," a senior police official Munir Sheikh said.

It was the second incident in two days when the media persons were targeted by unidentified shooters on motorcycles. Last night, a news van of Pakistan's biggest media group, Geo Television Network came under fire by three unidentified gunmen in the Bahadurabad area in which a senior technical engineer was killed while the driver was injured.

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The engineer, Arshad Ali Jaffri, died after being shot nine times in his upper body while driver Anis Chohan was injured and shifted to a private hospital. The assailants fled the scene on motorcycles after opening fire.

Sindh Home Minister Sohail Anwar Khan Siyal has asked senior police officials to immediately arrest the suspects. The two new incidents have revived bitter memories of last year's incident in the North Nazimabad area when two employees of the Express media group were gunned down while they sitting inside their news van.

One of Geo's leading anchors Hamid Mir was also attacked last year in the southern Pakistani port city of Karachi.