But the most important question should have been what do these apps do to keep their platforms safe for women? As a stunning investigation by this paper showed on Sunday, nothing.

All these apps have the usual disclaimers: things you, the user, should do to remain safe—don’t share intimate details or photos, meet in a public place, etc. But what will they do if trouble comes calling? 

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None of the apps mid-day reached out to could give a satisfactory answer; worse, many did not even respond. 

The situation is not very dissimilar to what happened a few years ago with ride hailing apps, when a series of crimes against women shocked the country and triggered widespread outrage. The apps only then responded, putting in safety buttons and other such measures. But even now, managing to reach a real human in case there is an issue is an uphill task.

Ditto is the situation with social media sites, where abuse of all kinds is rampant. But whatever the likes of Twitter, Facebook, and Instagram claim to have done does not seem to be enough to tackle online abuse.

Only by speaking up on every platform available to us, can we spur the tech bros at the helm into action.

Investors, too, should be pressured to look beyond returns, and be told that they have a responsibility in ensuring that their ventures are not toxic playgrounds for abusers and bullies.