Never Miss a Headline!

Nothing commercial about Maheshwar

Updated On: 03 October, 2022 07:08 AM IST | Fiona Fernandez

The temple town by the banks of the Narmada is the perfect example where authorities and locals have created a model to keep commercialisation in check, a common sight that plagues most religious tourist attractions in India

People take holy dip at river Narmada at Maheshwar Ghat in Madhya Pradesh. Pic/iStock

Fiona FernandezOur car had left the lush, rolling landscape of Mhow and its surroundings, and was inching closer to our destination—Maheshwar. We had heard and read a lot about this temple town’s quaint, untouched character, and its scenic ghats. And so, as soon as the vehicle entered its winding gullies, our eyes were glued to see if all of these claims were true. Lined by either single or double-storeyed structures, some over a century old, we noticed that it was relatively early [11 am!] in the day for this town to open up. Shutters of kiranas and hardware shops were being lazily rolled up; jewellery store owners were dusting the gaddis and takias of their sparse interiors, for their customers who, we learnt later, would stroll only by evening. Shops selling the famed Maheshwari weaves were in no rush to woo passers-by. A sleepwalking rooster wasn’t sure if it should cross the road or not, and didn’t end up as road kill! We were watching a slow-motion reel, minus the special effects.

We wondered if the town would come to life by the weekend because up until then there were no crowds at its chowks or at the marketplace. En route to the Narmada ghats that Friday evening, we stopped by the Ahilyabai Devi Ram Mandir that shares a boundary with the Ahilya Fort. It was a celebration of architecture, masonry and detailed stone sculpting, with inspiring jaali-work. Apart from the squeaky clean environs—we spotted sweepers across this route diligently doing their job—the space was devoid of pesky vendors peddling goods of religious significance, or making false claims of miraculous souvenirs. The pleasant surprises continued at the spotless ghats. No cotton candy sellers, juicewallahs, or noisy hawkers selling snacks; no plastic litter or overflowing bins; some bumper cars to entertain kids were the lone eyesore, but we are nitpicking. A few cows and strays were minding their business as if on autopilot. The faint, soothing sounds of temple bells from a distance, and the odd splash made by adventurous bathers who dared to swim in the rapidly flowing, rain-fed Narmada was our background score. A security guard was doing his job by the entrance to the ghat, while the small groups of young weekend revellers were too busy taking selfies, or egging boatwallahs to cruise them down the Narmada on what seemed like a nervy ride.

Trending Stories

Skand Thakur: We have to prove ourselves even for a one-minute role

India thrash Japan 5-1 in Asian Champions Trophy

"The rise of ...": Khawaja feels this has boosted Australia to defeat India

Murali worried about Test cricket’s future

"The kind of cricket Bangladesh have played is impressive": Shubman Gill

Apple iPhone 16 launch: Know the features, prices and availability in India

Up and about: Bye bye Bappa!

Have you heard? Powerful combo

Latest Web Stories

Kim Kardashian turns into a soccer mom

1 years ago

5 reasons Sargun Mehta is a boss lady!

1 years ago

Aadar and Alekha's loved-up pics

1 years ago

Ananya Panday with her late dog Fudge

1 years ago

Latest Photos

17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls

Asif Ali Sayed

09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav

Asif Ali Sayed

09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break

Asif Ali Sayed

09 September, 2024 01:53 PM IST | In Photos: Amit Shah attends Ganeshotsav 2024 festivities in Mumbai

Divya Nair

Latest Videos

US-Iran War ENDS? Trump Announces Landmark PEACE Breakthrough As Strait of Hormuz Reopens | WATCH

Dehradun Violence: BJP Worker HAMMERED To Death, Communal Clashes And Bulldozer Action Follow

Indian Sailor’s HORROR DEATH Off Oman, Crew Uses WATER BOTTLES To Preserve Remains

Iran Announces MASSIVE 6-Day Funeral For Ayatollah Ali Khamenei, MILLIONS To Gather

Dipke's CJP Lucknow Protest FALLS FLAT? Only 1,500 Turn Up Despite 10,000 Crowd Claims | WATCH

Mid-day Fast

Entertainment

dsadsdsadsd

Entertainment

Deepika & Ranveer's daughter is boon to her parents, predicts astrologer

Lifestyle

The art of accessorising traditional attire for Ganesh Chaturthi

Latest Headlines

06 June, 2026 07:10 PM IST | Bespoke Stories

Kindly mail us your feedback

Follow Us:

Home

Photos

E-Paper

Videos

MD Fast