The "Ladki Bahin Yojana" has become a significant talking point in Maharashtra. Following their setback in the Lok Sabha elections, the MahaYuti government has strategically turned to the "women vote bank," drawing inspiration from initiatives in Madhya Pradesh, Chhattisgarh, and Odisha. Amid challenges such as the Maratha agitation, growing dissent within SC/ST communities, the Kunbi consolidation towards the MVA in Vidarbha, and the steadfast support of Muslims for the MVA, the MahaYuti coalition views the "Ladki Bahin Yojana" as a potential game-changer for the upcoming elections. 

Chief Minister Shri Eknath Shinde’s Shiv Sena has launched Mission "Tai, Mai, Akka." At the same time, Deputy Chief Minister Shri Ajit Pawar has mirrored Ashok Gehlot’s strategy by initiating his "Jan Samman Yatra." Wearing a pink jacket and travelling in a pink bus, Ajit Pawar is touring the state to galvanise women voters. Similarly, Deputy Chief Minister Devendra Fadnavis embraced the pink jacket during Rakshabandhan.