No one can deny how social media has changed the lives of millions. It has made a lot of rich people richer, in much the same way that the opium trade once made rich smugglers respectable. I use the analogy of crime because I believe there will come a time when the people who created these platforms will also be called to account for what they have unleashed. Their dirty footprints can be found everywhere, in the aftermath of every riot and attack on democracies the world over. They claim to be on the side of freedom of expression, which is a clever front for the kind of exploitation that makes shareholders salivate while a patina of respectability is being spun by PR agencies.

As I write this, the 2020 State of Hate report has just been published in the United Kingdom, documenting how the threat of violent far right extremists is on the rise, fuelled primarily by social media. It refers to YouTube as an 'organ of radicalisation', pointing out that its algorithms push viewers to extremes. This is now a fairly old story, given the number of warnings that have been issued by scholars, scientists, doctors, and journalists on how things aren't what they seem. In India, the effects have been chilling for a long time, but don't seem to bother us as much as they should have.

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There are cultural implications for how we give up data. As people prone to over-sharing, we take this openness for granted, forgetting that data is more valuable than the gold we traditionally tend to hoard. I suppose it springs from our eternal need to boast, from a time when our mothers would discuss our successes at school with strangers at the market, or when the contents of our cupboards would be aired for neighbours who walked in and out of our homes without knocking.

That tendency to offer too much information has been amplified, which probably explains why my friends still insist on checking in at airports, Instagramming their holidays abroad, or telling everyone who is online what music they are currently listening to. I can't deny that there may be people interested in that sort of pointless information (I certainly am not), but there are corporations listening in too, serving up ads, filing away information about purchases, sometimes sharing personal information with governments prone to prying.

None of us can change how millions choose to use a product or platform, of course. What we can do is restrict their ability to cause more harm than they do. Not retweeting something, for instance, prevents it from being amplified. Not commenting on a Facebook status prevents it from appearing on more timelines that it needs to. Not forwarding propaganda on WhatsApp now has the frightening possibility of saving lives, because that is the era we live in. Choosing who we follow has a direct impact on what we allow into our lives.

I don't miss being on any of these platforms. One assumes life can't go on without being in the thick of things. And yet, it does.

When he isn't ranting about all things Mumbai, Lindsay Pereira can be almost sweet. He tweets @lindsaypereira
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