But as the years rolled by, a lot of the initial sheen has gone off. A report in this paper narrated the shocking ordeal of a customer who had to drive the taxi home after the cabbie fell asleep at the wheel. Worse, Ola, the aggregator in question in this case, refused to respond to the customer's complaints. And Uber, which doesn't even have a customer support team in India, is not much different from Ola when it comes to such shenanigans.

As such, these companies have lost public goodwill and a lot of citizens are not so supportive of them. Customers also believe that the companies fleece both them and the drivers, have no accountability, show scant regard for passenger safety — especially of women — and have in essence become a law unto themselves.

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While too much government interference is indeed not good for any business, recent incidents and the callous behaviour of the aggregators have made it abundantly clear that there is an immediate and crying need for some basic level of state oversight.

For starters, the government can look at a complaints body where customers can take their grievance against these companies. Such a move will also ensure that the aggregators take their paying customers seriously, something they are not bothered about currently.

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