Never Miss a Headline!

Lessons from a matrimonial ad

Updated On: 06 August, 2019 12:00 AM IST | C Y Gopinath, columnists

-How many times must we meet before you know me?- she kept asking on our first meeting; we didn-t marry - but I never thought I-d be the reason she-s married today

I wrote to only two of the girls who had responded and met just one, in a coffee shop in south Bombay. Listen, I said. That ad was just a way to meet like-minded women. Youre more than a paragraph for sure and I certainly am. May we forget the ad now and

C Y Gopinath I am not the sort who advertises in the matrimonial pages. Not at age 32 anyway. Could anyone really find their soul mate through a small paragraph full of abbreviations in a crowded newspaper?

But one day, I did. Maybe I could craft an ad so clever, I thought, that parents would ignore it but young women would be captivated by it. So, many decades ago, I advertised in the Times of India — and it worked. I received about 80 replies, most from young women who thought I wrote very well and might be good husband material.

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