Indian viewers deserve better
Updated On: 01 August, 2012 07:41 AM IST | MiD DAY Correspondent
Only the other day, Doordarshan's presenter for its London Olympics coverage boasted about the channel being able to provide all-day action from the Games.
Only the other day, Doordarshan’s presenter for its London Olympics coverage boasted about the channel being able to provide all-day action from the Games. When it mattered the most — Air Rifle shooter Gagan Narang’s quest for the country’s first medal at this Olympics — Doordarshan failed to catch the qualification action. So did ESPN and Star Sports, channels that have earned reputation over the years.
Indian viewers also missed out on watching badminton gold medal hope Saina Nehwal’s opening victory and couldn’t watch boxer Jai Bhagwan raising his hands in delight following his bout.
Channels getting flak for not satisfying their sporting viewers is not new. Way back in 1970, the Australian Broadcasting Corporation copped a lot of criticism because they went into a newsbreak when Australia batsman Greg Chappell, the former India coach, was on the verge of becoming a centurion on Test debut. It’s just that, in India, television goof-ups are not as few and far between.
Doordarshan has been consistent in their sporting sins of omission.
ADVERTISEMENT
Poll
Who will win the Punjab Elections?
Overall, the quality of sports broadcasting has improved tremendously over the years. That’s why it is all the more difficult to digest ESPN and Star Sports’ ‘blunder’.
While the average Indian sports lover doesn’t have much reason to complain these days because he gets his share of sporting dope in terms of news and live coverage, it is annoying when they go into ad breaks as soon as a four is hit or a wicket taken.
Sure, advertisements are vital for the financial health of the channel, but it shouldn’t take away the pleasure and thrill aspect for the viewer in any way.
It is hoped that Monday’s gaffe is one-off as far as this year’s Olympics are concerned. Any more will be terribly unfair to a sporting nation already starved of winners.u00a0
Trending Stories
Latest Web Stories
Latest Photos
17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls
Asif Ali Sayed
09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav
Asif Ali Sayed
09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break
Asif Ali Sayed
09 September, 2024 01:53 PM IST | In Photos: Amit Shah attends Ganeshotsav 2024 festivities in Mumbai
Divya Nair
Latest Videos
ADVERTISEMENT
Mid-day Fast
Latest Headlines
14 July, 2026 04:05 PM IST | mid-day online correspondent
14 July, 2026 11:32 AM IST | Bespoke Stories
10 July, 2026 02:40 PM IST | Makepeace Sitlhou