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"The aim and objective of this campaign is to develop a programme which ensures that the baby can learn sanskar (culture and values) in womb and the process continues till the baby gets two years old," Marathe said.

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Samvardhinee Nyas, a wing of the Rashtra Sevika Samiti, the women's arm of the RSS, is planning to reach out to at least 1,000 women under this campaign, she said.

As part of this campaign, the Nyas on Sunday held a workshop at the Jawaharlal Nehru University, which was attended by several gynaecologists, including from AIIMS-Delhi, she added.

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