“This is the only stall here at the trade fair. It’s the first time that a Maggi stall has been installed here at Pragati Maidan and the response has been overwhelming. We are selling 500-600 plates every day. It’s just plain Maggi noodles but still people are thronging our counter more than any other food stalls here,” said Shobhit Sharma from the sales team of Nestle, the Switzerland-based holding company of the international brand of soups, noodles and seasonings.

One of the reasons cited for the success of Maggi sales at the trade fair is the revoking of the ban that was imposed six months ago on the brand. “People are craving for Maggi. It is back in the market after six months, which seems to be a long time for Maggi lovers. It is something that is consumed by people of all age groups throughout the country. Most of our customers today here have been older people — which is quiet surprising since mostly it is believed that only the younger generation prefers the two-minute noodles,” Sharma added.

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In May, eight variants of the noodles were under the radar of the Food and Safety Standards Authority of India after it found ‘non-permissible’ levels of lead and MSG in the product. However, the food departments of Britain and Canada approved the product as safe for consumption. Nestle India had re-launched its popular noodle brand on November 9 after the Bombay High Court lifted the ban on it.