Persistent Systems, the leading Outsourced Product Development (OPD) services company has announced that they have won the prestigious NASSCOM Innovation award for 2008, in the Market Facing Business Process and Business Model category.

NASSCOM has recognised Persistent's innovative mobile strategy, developed for Bridgestone, the world's largest tyre manufacturer.

Speaking on this announcement, Anand Deshpande, chairman and managing director, Persistent Systems, said, "As an OPD specialist, I believe that innovation is an integral part of the business model.

It is only through innovation that we can co-create value for our customers, which further helps them in creating value through their services.

Fundamentally, Persistent's work has changed the relationship of a software development vendor to being an extension of V P Engineering's development team.

I am truly honoured that NASSCOM has recognised our innovation for Bridgestone." The award would be presented to Persistent at the NASSCOM 2009 India Leadership Forum to be held in Mumbai on February 11-13.