The fast food brands operator is also aiming to tap the 'chilled beverages' market with its newly launched store-in-store concept of 'Krushers' in the KFC restaurants. He said the company will also undertake transformation of the KFC restaurants' interior and ambience.

"Our new restaurants will have a totally new decor packaging intended to give a more contemporary look," Chaudhary said, without providing further details.

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KFC is also keen to tap its just-launched beverages store-in-stores concept -- dedicated to the brands' chilled beverage range 'Krushers'. "The chilled beverage zones have already proved to be a big hit since their launch earlier this month.

Krushers is being branded separately within the KFC restaurants and we hope the beverage will form at least 10-15 per cent of our total sales by this year end," he said.