Acting to styling. Why in the world?
I have always been interested in fashion. It's something that's very close to my heart. I decided to do something which will interest me, and since my parents own a design store (Hidesign), I became more and more involved, and well, here I am.
u00a0
Who's helping you with your young enterprise?
The designs are all about my individualistic style, without any major inspirations. However, mum and I love to research fashion, and yeah, I do watch the world around me, as in my friends and all. It's not what mamma wears, though. The collection is pretty much what I would love to flaunt myself.
u00a0
And what's that?
There are bags and jewellery, but of course, not the kind you can pick from your usual store. The stuff's done in wood, shell and other unusual media. There are necklaces, anklets, earrings, bracelets and more. I actually sat down with the entire team, and designed the products myself. It's all about a young girl's world, her dreams and her loves.
u00a0
What's your personal style like?
It changes every moment. I might wear red, then blue, and so on. I might like to wear a skirt today, jeans tomorrow. For a teenager, fashion is never stable.

(with inputs from Ishita Sharma)

Ayesha's accessories are available on special request in the city
Ring: 0413-2226495 (Her store in Pondicherry)
Email: ayesha.accessories@gmail.comu00a0
Price range: Rs 500u00a0- 2000