Bedi, who has so many firsts to her name, including first woman IPS officer, said that this torch will, “enhance the confidence level of women. You have actually empowered a woman who is feeling scared and wants help. This siren will go a long way, I wish it reaches more and more hands,” said Bedi cutting a dapper figure in her salwar-kurta, jacket and shoes. Her statement, “this is a weapon, a non-violent weapon of another kind,” was cheered.

Bedi highlighted that even schoolgirls returning from evening school, perhaps, when the sun is setting can use the device. “When you enhance a woman’s physical safety, it means better mental health too.” 

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Bedi touched upon her two foundations Navjyoti India Foundation and India Vision Foundation, working towards women empowerment, in which the girls and women would benefit from this product. She also suggested that the torch should have a little strap, so that people can hang it, “and they are hands free. We can also consider giving them as gifts for Diwali or Women’s Day,” said Bedi. She had the audience laughing when she said, “My first experience with a torch was when I went to see a doctor, as a child. The doctor said: open your mouth and shone the torch. Maybe at some time, you could bring in a doctor's torch, where when the doctor asks a patient to open their mouth, what he sees can be documented and analysed. The torch has a memory. Maybe, that can be yet another torch innovation using Artificial Intelligence (AI).”

For this #AwaazUthaneyKaPower campaign, Eveready collaborated with India Signing Hands, an organisation dedicated to providing solutions to “accessibility” issues faced by the deaf community.

Dignified life

Eveready honchos said people will now see a blitz of awareness about the flashlight on which the #AwaazUthaneyKaPower campaign has been built. The compact siren torch with charger costs R225 and will be made widely available across as accessibility is vital, they stressed. The curtain fell on a thought provoking late morning which could be summed up as: giving dignity, power, agency and a voice to those who are voiceless, both literally and figuratively.