In a proactive effort to address the distress faced by community dogs during Diwali celebrations, two organisations—Planet for Plants and Animals (PPA INDIA) and Pawfriend.in—joined forces for a special initiative on Thursday on Carter Road, Bandra. This collaborative drive is supported by Member of Parliament Poonam Mahajan, and its focus is on combining technology and community engagement to create a safety net for the vulnerable animals.

The initiative, aptly named Reflective Collaring & QR Tagging, hopes to mitigate the displacement of street animals propelled by the firecracker activities along the Carter Road promenade, leading to the displacement and distress of community dogs. These collars not only offer visible identification, the QR code contains contact information. One scan takes you to pawfriend.in website, where the information about whom to contact is diligently uploaded by volunteers to ensure quick and efficient retrieval of lost dogs.