On the Central Railway, senior railway officials said Content on Demand equipment had been installed in 10 trains so far, and about 165 of them had been listed for installation. The broadcasts are yet to start on CR. Besides the advertisements and railway/public interest information, here the screens will also broadcast entertainment programmes. Content on Demand services is a non-fare revenue monetisation amenity, and is being provided to improve overall commuting experience and at the same time get revenue. A few years ago, a similar experimental project had been tried on the harbour line where secure  screens had been fitted in local trains and had been successful as a free-to-air mode.

“On experimental basis, few rakes of local trains have been fitted with CoD infotainment system. The installation is in process,” said Shivaji Sutar, chief public relations officer, CR.