Escort agencies in city are raking in the moolah by using names of Bollywood actors and models to promote their services

Well aware of the fact that anything endorsed by celebrities sells, escort agencies are now raking in money by using names of actors and models to promote their services.

One such escort agency lizaray.com uses the name of model-turned-actress Lisa Ray to lure customers, while another agency named Bombay Bollywood Escorts claims to have several actresses and models at their 'service'.

Beauty pageants are also cashed in on. From Miss India to Miss Goa to Miss Delhi, agencies with names associated with various beauty contests are extremely popular.

Speaking with MiD DAY, an agent of Miss India Escorts, said, "None of our escorts have participated in any beauty contests. However, such names give a boost to our business."

What's in a name? A screen shot of the website of an escort agency that uses the name of model-turned-actress Lisa Ray to lure customers