Speaking to mid-day, Deora said, "We will have some dynamic activity on social media soon. The six representatives have been instructed to be more active on such platforms." On Thursday, Deora uploaded a 4.38-minute video in which he spoke to the youth of India, and focused on job generation.

The picturisation of the video is different from the kind of videos generally posted by politicians. The new city Congress president is seen sitting casually at a table in what is probably his office, with his MacBook open in the background.

Poll

Who will win the Punjab Elections?

BJP 32.86%

AAP 41.43%

INC 25.71%

Submit

View All In Poll

The table also has books on it. Within 24 hours of the video's release, where he mainly spoke about job creation, it received around 12,000 views on Twitter. Deora said there will be more such vibrant and friendly videos from the other five candidates, too, to reach out to more youth. "All the candidates will shoot their own videos to present their views and reach out to more people," he added.

Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates