Never Miss a Headline!

COVID-19 in Maharashtra: How Anandwan turned adversity into opportunity

Updated On: 19 July, 2020 07:21 AM IST | Shailesh Bhatia

Lawyer and social activist Baba Amtes self-contained ashram in Chandrapur district, Vidarbha, is using digital technology to sell hand-stitched masks and recycled saree quilts made by the differently-abled in national and international markets

An Anandwan resident works in the handloom section at the village

In an era, when a majority of businesses across the globe are reeling under an economic meltdown, comes a heartwarming success story from Anandwan, a dream envisaged by Baba Amte, nearly 70 years ago. The smart village in Chandrapur district of Maharashtra could be best described as providing opportunities of livelihood to the least acknowledged strata of society. Today, its members can boast of starting their own fashion line of clothing and accessories. The product sale, which launched on social media in mid-June, has snagged a revenue of Rs 10 lakh from both national and international markets.

In March, when the pandemic put the brakes on retail marketing in India, the close-knit tribal community of 2,500, with more than 80 per cent of them being differently-abled, leprosy-afflicted and social refugees, saw opportunity in distress. Taking the digital approach, they launched a web portal to market their eco-friendly and sustainable products, garments, face masks and accessories, to secure their future and become independent.

Trending Stories

Skand Thakur: We have to prove ourselves even for a one-minute role

India thrash Japan 5-1 in Asian Champions Trophy

"The rise of ...": Khawaja feels this has boosted Australia to defeat India

Murali worried about Test cricket’s future

"The kind of cricket Bangladesh have played is impressive": Shubman Gill

Apple iPhone 16 launch: Know the features, prices and availability in India

Up and about: Bye bye Bappa!

Have you heard? Powerful combo

Latest Web Stories

Kim Kardashian turns into a soccer mom

1 years ago

5 reasons Sargun Mehta is a boss lady!

1 years ago

Aadar and Alekha's loved-up pics

1 years ago

Ananya Panday with her late dog Fudge

1 years ago

Latest Photos

06 August, 2026 08:34 PM IST | In Photos: Hiroshima Day Silent Peace March 2026

Preshit Deorukhkar

17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls

Asif Ali Sayed

09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav

Asif Ali Sayed

09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break

Asif Ali Sayed

Latest Videos

Iran's BIGGEST Revenge on US; Pounds Jordan After Larak Island Strike

Nepal Begins MASS BURIALS Of Unidentified Flood Victim With 750 Dead, 3,000+ Still Missing

Nepal Flood Rescue: Army Breaks Into Tunnel, 100+ Workers Feared Trapped Underground

“NO MUSLIMS In Bharat” View Is Not Hindutva: RSS Chief Mohan Bhagwat Delivers Big Speech In New York

Nepal Issues Fresh Flood Warning: 734 Dead, 2,498 Still Missing As Bhote Koshi River Rises

Mid-day Fast

Entertainment

Deepika & Ranveer's daughter is boon to her parents, predicts astrologer

Lifestyle

The art of accessorising traditional attire for Ganesh Chaturthi

Entertainment

IC 814 actor Rajiv Thakur shares, 'Maine toh real hijack...'

Latest Headlines

23 August, 2026 09:06 AM IST | mid-day online correspondent

19 August, 2026 11:50 AM IST | Test Tushar

Kindly mail us your feedback

Follow Us:

Home

Photos

E-Paper

Videos

MD Fast