Like the community, its scale has also expanded. The proof is in the gigantic jumbotron they will install for the first time in a 64,000 sq ft venue, which will also make space for shopping, music, immersive activities, skincare, fashion show and film screenings. “In 2021, pop-ups were trending and we hosted one for city-born homegrown fashion label, Warping Theories. The turnout for that five-hour-long pop-up reached 500. That’s when I thought of introducing a platform focused on inclusive fashion, where we invite labels offering a diverse range of clothes to fit all choices and preferences,” he shares.

Chaar Diwaari and Hanu Mankind

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This year, alongside 50-plus fashion labels, there will be a separate section for sustainable fashion. The fashion show will be another first. “We’ve hosted for other entities but this is the first time we will host a show for our event. Five brands will showcase their apparel that will go on sale instantly after the ramp walk,” he reveals. The focus will be on community-building, homegrown platforms, indie artistes, and budding filmmakers. Rare sneakers, accessories, skincare products and streetwear will be on sale.

Rapper Yung Raja will perform at the event

Of the 15 artiste-line-up, gigs by Yung Raja, HanuMankind, Chaar Diwaari, Natascha, Untriggered Showcase and 17-year-old The Sound Chalk Makes expect to be draws. Other activities include tattoo art, 
tooth gem application, fire photo ops, art experiences and game nights.
 
On May 24 to May 26; 12.30 pm onwards
At Jio World Convention Centre, Bandra Kurla Complex, Bandra East. 
Cost R1,000 onwards 
Log on to insider.in (for tickets); @allyoucanstreet_ (for complete line-up and event details)