However, these are add-ons to the main event; a line-up that includes Prabh Deep, Hanumankind, Chaar Diwari, Seedhemaut, with SickFlip and Yashraj bringing in the Mumbai vibes. The line-up has been curated keeping in mind the pan-Indian appeal of the artistes, Ishwaraj Singh Bhatia, who conceptualised the festival, says, adding, “The event is also an attempt to unify and bring together hip-hop artistes from all across the country. We have Hanumankind from Bengaluru. Though he is based in Bengaluru, he has a stronger following in Mumbai. Then there is Seedhemaut from Delhi, Prabh Deep and Yashraj from Mumbai. We wanted to give a blend of everything to experience for the fans.”

For Yashraj, the event is a chance to let loose and have fun. “I am still working on the set and trying to keep it as tight as I can,” he shares on the phone while taking a break from his rehearsals. The Ladke convict rapper is excited about it though, he remarks, “I will have Hanumankind and Chaar Diwari on my set. It [the festival] is also with the people that are the best of the best in the game. Being on the same stage is a testament. So, I am excited.” The performer reveals that his recent releases of Ladke convict and Masroor will be part of his set. “Of course, I have been waiting to perform them live, especially Masroor which has only been done once at a performance,” he points out. Bhatia, COO and co-founder of Simba beer, shares, “We are keen to support a range of underground and creative artistes — people who are shaping a new sub-culture and making a mark by shaking up society.”

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With a massive cross-country tour this year, he notes that it’s just the beginning. “We hope to expand and add more cities to our itinerary. That will be one of the ways to increase our reach and grow,” Bhatia concludes.
 
On: October 21; 7.30 pm
At: Famous Studios, Dr E Moses Road, Mahalaxmi West. 
Log on to: insider.in 
Cost: Rs 1,499 onwards