Never Miss a Headline!

Pomegranate lips

Updated On: 21 January, 2022 10:20 AM IST | Anindita Paul

A home-grown clean beauty brand promises an effortless five-minute face with their multi-use products

(From left, anti-clockwise) Soft Blur, Pop Tint and Celestial Pop

In a stark move away from lengthy, multi-product routines are a new breed of make-up multitaskers — these products bear the allure of versatility, with added skincare benefits as a bonus. Leading the game on the home front is Ilana, an indie platform that describes itself as all-natural, transparent, and ethical. Their products are cruelty-free, come in sustainable packaging and bear the promise of de-cluttering your makeup cabinet. We took their most popular products for a spin.

Base notes

We started out with Soft Blur (Rs 690) in the shades Beach Please (as a concealer/highlighter) and Pebble (as the base/foundation), which we used over primer. The products’ thick consistency necessitates warming them up well before application. While the makers suggest that the product can be used as both a base and concealer, we found that the texture makes it difficult to blend when used as foundation. Instead, we’d recommend using it as a concealer or as an eyeshadow primer.

Trending Stories

Skand Thakur: We have to prove ourselves even for a one-minute role

India thrash Japan 5-1 in Asian Champions Trophy

"The rise of ...": Khawaja feels this has boosted Australia to defeat India

Murali worried about Test cricket’s future

"The kind of cricket Bangladesh have played is impressive": Shubman Gill

Apple iPhone 16 launch: Know the features, prices and availability in India

Up and about: Bye bye Bappa!

Have you heard? Powerful combo

Latest Web Stories

Kim Kardashian turns into a soccer mom

1 years ago

5 reasons Sargun Mehta is a boss lady!

1 years ago

Aadar and Alekha's loved-up pics

1 years ago

Ananya Panday with her late dog Fudge

1 years ago

Latest Photos

17 December, 2025 11:56 AM IST | IN PHOTOS: MLAs at Vidhan Bhavan during Maharashtra Legislative Council polls

Asif Ali Sayed

09 September, 2024 09:32 PM IST | IN PHOTOS: People in Mumbai celebrate Gauri Puja during Ganeshotsav

Asif Ali Sayed

09 September, 2024 09:13 PM IST | IN PHOTOS: Mumbai witnesses sunny weather as rains take a break

Asif Ali Sayed

09 September, 2024 01:53 PM IST | In Photos: Amit Shah attends Ganeshotsav 2024 festivities in Mumbai

Divya Nair

Latest Videos

Putin's BLOODIEST Kyiv Blitz | 27 Dead, 52,000 In Bunkers As Zelenskyy Swears Revenge | WATCH

Iran's 5-day State FUNERAL For Ayatollah Ali Khamenei | 100 Nations Arrive For Historic Farewell

Israel Plot To KILL Iran's Negotiators? US Feared Secret Strike Could Trigger All-out War | WATCH

Syria Cafe Blast: Bomb EXPLODES Inside Cafe Killing 5 in Damascus, Syria Launches Investigation

Mumbai Rains HORROR: 55-year-old FALLS Into Open Manhole in Sakinaka, Dies; BMC Suspends Four

Mid-day Fast

Entertainment

dsadsdsadsd

Entertainment

Deepika & Ranveer's daughter is boon to her parents, predicts astrologer

Lifestyle

The art of accessorising traditional attire for Ganesh Chaturthi

Latest Headlines

Kindly mail us your feedback

Follow Us:

Home

Photos

E-Paper

Videos

MD Fast