A prompt box in the app demonstrates the new feature that allows users to share drafts with non-followers

Ever wondered how your latest reel might land with an audience that’s not already on your team? The second feature allows you to test the waters with a select group of non-followers. It’s a test drive for your content, where you can gauge reactions, tweak your approach, and perhaps even gain a few unexpected fans along the way.

Poll

Who will win the Punjab Elections?

BJP 32.79%

AAP 42.62%

INC 24.59%

Submit

View All In Poll

These features are designed to elevate your content game, by gathering feedback early on and polishing those rough edges. It can turn out to be a game-changer for some, while for others, it may end up being a disappointment due to differing tastes, or unexpected reactions from test audiences, which could lead to misinterpretations from those unfamiliar with a creator’s style. Sharing drafts within the app could raise privacy concerns, as the content could still be leaked through screenshots. Feedback from friends might lack critical objectivity. At the same time, relying on and experimenting with non-followers could confuse algorithms, thereby potentially affecting content reach and engagement metrics.

You can hold onto your hashtags; Instagram hasn’t spilled the beans on whether these features will be universally rolled out just yet. For now, think of it as a sneak peek into the future where feedback is easy, and awkward post-regret is a thing of the past.

Will it work?

It is going to add convenience in the process of reel-sharing and feedback, due to its in-app features. Now, instead of sharing it from an editing app, it will be way easier to do it via Instagram itself.  Sharing it with non-followers is a relatively new aspect that can help creators, but I feel I would like to keep it natural, without having to test or reveal my content.

Prannay Joshi, content creator