Aditi Mali, Gandhali Wagal, Gurpriya Singh

Mumbai-based designer Pearl D’Souza, who contributed to the campaign, feels women from rural areas are often stereotyped in media. “Their real life experiences are invisibilised. Through my artwork, I wanted to show these women as a collective; fighting for what they deserve. They look happy, harmonious, and have a sense of togetherness.” She reasons that as opposed to urban settings, women in backward areas face logistical and financial problems; they also fight invisible factors like the lack of support systems and acknowledgement of problems. The disparity in access and validation, and the fact that Khud Se Pooche is trying to bridge that gap, resonated with her.

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The drive brought back an upsetting early memory for artist-animator Aditi Mali: “The medical space exudes a very obvious power dynamic. When I was 15, I had eczema. The doctor shamed me saying, ‘You are a girl. You are supposed to stay clean.’ That situation rendered me powerless, but as now, I want others to learn from my instance. Besides access to healthcare, we also need quality of service as a doctor’s chamber is the last place you’d want to feel unsafe in.”

Gandhali Wagal’s safety pin-inspired art shows colourful faces of women on the fringes of the pin. It is as if the room for conscious treatment is being erected and guarded by women. “While creating the piece, I was reminded of an article where a woman was constantly sacrificing her choice. Although a fictional story, I think it is an ordinary occurrence in our society.”

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