I will never create or promote content that is queerphobic or transphobic in any way. Many influencers use filters to create female personas, which are essentially characters that are based on unflattering stereotypes. While these videos go viral, they’re also quite misogynistic. When I create drag content, I am essentially slipping into the skin of a woman or a drag queen. Also, my videos are largely educational, and are geared towards sensitising my audiences to the issues faced by the community. I also steer clear of content or trends that reek of caste privilege. 
Maya The Drag Queen, actor and influencer

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Decency comes first

With Instagram’s marked push on Reels and video content, many influencers are using soundtracks with vulgar lyrics in hopes of going viral. Touch It by KiDi is a recent example — I was shocked when I learned how explicit the lyrics were. Unfortunately, dances and other video content made using these songs are the ones that attract the most views. Despite that, I will never create content that uses such music. As a mother, I am often asked to include my children in the content I create as these posts get the most traction. But my sons aren’t comfortable with being featured on my Instagram page, and I completely respect their privacy. I always check with them first and will never post pictures they don’t want me to share, even if that means turning away likes and views.  
Dollie Solanki, fashion and beauty blogger