And now, @_thehouseofjevaylaye_store is bringing together such semantic ingenuity in cool daily-use totes. While it’s about toting around a slice of home, Almeida shares that the inspiration was also in attracting a young audience that might not be instinctively interested in their recipes and bottle masalas. “Sometimes, a big batch of spice mixes and pickles sell out within a few days. With weather and labour constraints in mind, producing a new batch takes time. These environment-friendly totes will help us engage with our clients during such intervals.” Their white bags read Susegad, What Men Bugger, Fug Yeah, Don’t Pakao Ya and the all-time favourite call of hope, Sukhala. Almeida shares they are currently working on a seafood edition of these bags. We say, maste, bare. 

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