"We didn't want to use a plastic spiral for the calendar, otherwise we'd be defeating the purpose. So, we've used a band made of yarn to hold the pages together," shares founder Anu Pillai, who was a business development associate before starting the venture one and a half years ago. The seeds chosen are well-suited for Mumbai's climate and include spinach, tomatoes, brinjal, chillies, coriander, onion, mustard and indigenous cotton.

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Interestingly, each page of the calendar also features a short write-up on other green ventures in the city. "What we realised is that people are keen on using eco-friendly alternatives but don't know where to buy them from. So, you'll find information on an NGO that's into recycling and an enterprise that manufactures bamboo products and handicrafts," Pillai explains. When we point out that it's a novel way of approaching a business, she says, "When it comes to small businesses [working towards the same goal], collaboration, not competition, is the way to go."

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