Ritwik Ghosh

The young band is called Pull. Formed two years ago, they released their sixth standalone track, Ticket, last week. And keyboardist Ritwik Ghosh tells us that the reason the outfit has consistently taken the singles route is because they are still on the road to establishing themselves — it's the need to stand out that drives their churn-out of content. But personally, as a listener, the lockdown has helped him rediscover the pleasure of full-length albums. He gives the example of English producer Tom Mirsch. Ghosh had heard three of his songs earlier. "But the lockdown meant that I was mentally available to listen to his albums even when I am occupied in other activities, like chopping vegetables."

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Rohit Gupta

The stalwarts are Peter Cat Recording Company. This is a Delhi-based band that has cemented its position towards the top of the growing pile of Indian independent music. And keyboardist-cum-trumpet player Rohit Gupta tells us, "The lockdown is forcing people to improve our attention spans for listening to music again, which had gone down because of the overload in the market. Musicians can use that to their own advantage and push the limits of their creativity."

Rohan Ganguli

Rohan Ganguli agrees. The Kolkata-based guitar veteran is about to release his debut solo album during the lockdown. But asked whether the concept of an album is making a comeback right now or not, he says that even if it is, the resurgence won't persist. "Things will go back too soon to how they were for permanent change to take place," he says, while singer-songwriter Ankur Tewari feels that there's no difference either way. Albums or EPs, they are all part of the same business. "The words product and content have become synonymous these days. An artiste is a good businessman when he can create content that sits on a shelf like a product that can be used. There's nothing wrong in that. It's just the way it is."

Be that as it may, data suggests that, yes, people have indeed revisited the idea of listening to long bodies of music these past two months. Neetu Puri, associate vice president of programming at music platform Jio Saavn, revealed, "While the percentage of streams from albums has remained unchanged, the streams on curated playlists have nearly doubled."

Ankur Tewari

And sources at another music app told us on condition of anonymity that album streams have increased twice over in April and May compared to the beginning of 2020. This says that people are again accepting music more as novels than four-track short stories. The lockdown is seemingly reversing consumer patterns, even if Ganguli is eventually right about the change being temporary.

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