The initiative, also supported by the mangrove cell of the Forest Department of Maharashtra and the Maharashtra Pollution Control Board, brings two animated mascots into play this year. "These characters can really connect with school kids and send across a message," said Pimpale, citing the importance of roping in the younger generation in the conservation effort.

The event, which commemorates the International Day of Forests observed on March 21 will take place along the mangroves of Airoli. It consists of a 10 km timed run, with a "general" and "veteran" category, and a 5 km fun-run. The cash prizes for the 10-km run are R10,000, R7,000, and R5,000. Registrations for the runs end this evening.

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